Curriculum AYUSH and Ayurveda: The Business of Traditional Medicine
AYUSH and Ayurveda: The Business of Traditional Medicine
The economy of traditional medicine in India: what AYUSH means, market size, major companies, medicinal plant farming, training, evidence and quality, regulation, wellness tourism, exports, homoeopathy and Unani, public health, and a recap.
- What AYUSH Means AYUSH groups India's traditional and alternative systems of medicine: Ayurveda, Yoga and Naturopathy, Unani, Siddha, Sowa-Rigpa and Homoeopathy. 📄 Read-aloud
- The Size and Shape of the Market AYUSH products range from classical medicines to over-the-counter herbal consumer goods, sold through pharmacies, clinics and supermarkets. 📄 Read-aloud
- Major Companies: From Dabur to Patanjali Long-established firms like Dabur, Himalaya and Baidyanath compete with Patanjali, which grew quickly with a swadeshi pitch. 📄 Read-aloud
- Medicinal Plants and the Farmers Behind Them Herbs such as ashwagandha, turmeric and tulsi are grown by farmers, and demand from firms creates rural income and quality challenges. 📄 Read-aloud
- Training, Doctors and Colleges Ayurveda and other AYUSH practitioners study in recognised colleges, and the profession is regulated by a national commission. 📄 Read-aloud
- Evidence, Research and Quality The sector faces questions on scientific proof, standardisation and safety, so research and testing are crucial for credibility. 📄 Read-aloud
- AYUSH and Ayurveda: The Business of Traditional Medicine: Checkpoint 1 Quick checkpoint - five questions on ayush and ayurveda: the business of traditional medicine. 5 questions
- Regulation and Licensing AYUSH drugs are regulated under India's drug laws, with separate rules for manufacturing, licensing and advertising. 📄 Read-aloud
- Wellness Tourism and Kerala Ayurvedic treatment centres, especially in Kerala, attract domestic and international visitors seeking massage, detox and rejuvenation. 📄 Read-aloud
- Exports and Global Recognition India exports herbal products and is seeking global acceptance for traditional medicine, including through a WHO centre in Gujarat. 📄 Read-aloud
- Homoeopathy and Unani in India Homoeopathy and Unani are widely used, with different origins, practitioners and debates about evidence. 📄 Read-aloud
- AYUSH in Public Health Government hospitals and wellness centres integrate AYUSH into public healthcare, a policy that raises questions about cost and evidence. 📄 Read-aloud
- AYUSH Economy: Recap A recap of the sector's structure, actors, rules, exports and open questions. 📄 Read-aloud