Curriculum The Economics of Beauty
The Economics of Beauty
The business behind looking good: the global beauty industry, India's beauty boom and Nykaa, the fairness cream debate, Ayurvedic brands, K-beauty, celebrity and influencer brands, men's grooming, the pink tax, beauty services at home, cosmetics rules and the beauty premium in jobs.
- The Global Beauty Industry How big the beauty and personal care industry is, which companies dominate, and why beauty spending tends to hold up even in tough times. 📄 Read-aloud
- India's Beauty Boom and Nykaa How India's beauty market grew with online shopping and young consumers, and how Nykaa became a beauty e-commerce leader. 📄 Read-aloud
- The Fairness Cream Debate How skin-lightening creams became a big business in India, why they were criticised for promoting colourism, and how the industry responded in 2020. 📄 Read-aloud
- Ayurvedic and Herbal Brands How brands built on Ayurveda and herbal ingredients like Patanjali, Himalaya and Dabur grew, and why "natural" became a powerful selling point. 📄 Read-aloud
- K-Beauty: Korea's Beauty Export How South Korea turned skincare into a major export through innovation, speed and cultural soft power, and its growing popularity in India. 📄 Read-aloud
- Celebrity and Influencer Beauty Brands How celebrities and influencers launch their own beauty brands, why their audiences are valuable, and why many such brands struggle after launch. 📄 Read-aloud
- The Economics of Beauty: Checkpoint 1 Quick checkpoint - five questions on the beauty industry, Nykaa, fairness creams, herbal brands and K-beauty. 5 questions
- The Men's Grooming Market How men became a fast-growing beauty market, from beard care to skincare, and how brands like Beardo and The Man Company grew in India. 📄 Read-aloud
- The Pink Tax Why products marketed to women sometimes cost more than similar products for men, what studies found, and whether it's discrimination or segmentation. 📄 Read-aloud
- Beauty Services at Home How platforms like Urban Company brought salon services to homes, what this means for beauticians' earnings and independence, and debates about platform work. 📄 Read-aloud
- Cosmetics Rules and Animal Testing How cosmetics are regulated in India, why India banned animal testing for cosmetics in 2014, and how safety rules protect consumers. 📄 Read-aloud
- The Beauty Premium at Work What economists found about attractive people earning more, why this happens, and what it means for fairness in hiring. 📄 Read-aloud
- The Economics of Beauty: Recap How to be a smart beauty consumer, where the industry is heading, and a summary of the module. 📄 Read-aloud