India's Coaching Industry
Edtech's Boom and Bust
How online coaching firms like BYJU'S, Unacademy and Physics Wallah boomed during COVID-19, and why many struggled or collapsed after 2022.
Online coaching boomed and then busted.
Boom
- COVID-19 closed schools in 2020; online learning surged.
- BYJU’S reached a valuation of about $22 billion in 2022.
Bust
- Students returned to classrooms.
- Aggressive sales tactics and losses drew criticism.
- BYJU’S faced insolvency proceedings and lender disputes from 2023-24.
- Unacademy cut jobs.
Physics Wallah
Physics Wallah, founded by Alakh Pandey, grew with low-cost courses and later opened offline centres; it listed on the stock market in 2025.
Hybrid
Most firms moved to hybrid online-offline models.
Lesson
Cheap capital can fuel growth that isn’t sustainable.
The low-fee course
A student in a small town buys a low-cost Physics Wallah course instead of moving to Kota.
Thinking edtech would replace classrooms
Students returned to offline coaching.
Key takeaways
- COVID drove an edtech boom.
- BYJU'S reached $22 billion, then collapsed.
- Physics Wallah grew with low prices.
- Hybrid models now dominate.
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