Curriculum Shopping, Advertising & Consumer Choice
Shopping, Advertising & Consumer Choice
The economics behind what we buy - advertising, brands, prices ending in 99, decoys, loyalty points, shrinkflation, sales and accessible shopping.
- Why Companies Advertise The economic reasons firms spend so much on advertising, from informing buyers to signalling quality and building brand loyalty. 📄 Read-aloud
- What a Brand Is Worth Why people pay more for branded products, how brands reduce uncertainty for buyers, and how companies value their brand names. 📄 Read-aloud
- Why Prices End in 99 The psychology and evidence behind charm pricing, and why a price of 9.99 can feel much cheaper than 10. 📄 Read-aloud
- The Decoy Effect How adding a third, less attractive option can steer people toward a particular choice, and how businesses use it. 📄 Read-aloud
- The Economics of Loyalty Programmes Why shops, airlines and apps reward repeat customers with points and perks, and what they gain in return, including your data. 📄 Read-aloud
- Shrinkflation Why companies sometimes shrink package sizes instead of raising prices, how it hides inflation, and what governments are doing about it. 📄 Read-aloud
- Shopping, Advertising & Consumer Choice: Checkpoint 1 Quick checkpoint - five questions on advertising, brands, charm pricing, decoys and loyalty programmes. 5 questions
- Why Shops Hold Sales The economics behind seasonal sales, festival discounts and events like Black Friday, including price discrimination over time and clearing stock. 📄 Read-aloud
- Store Brands vs Name Brands Why supermarkets sell their own brands, how they compare in quality and price, and how they affect competition with big manufacturers. 📄 Read-aloud
- Planned Obsolescence Whether products are deliberately designed to wear out or become outdated, famous examples, and the right-to-repair response. 📄 Read-aloud
- Consumer Confidence and Spending How surveys measure how optimistic households feel, why consumer mood matters for the economy, and how well confidence predicts spending. 📄 Read-aloud
- Shopping Without Sight: Accessibility in Retail The barriers blind and visually impaired people face when shopping in stores and online, the size of the disabled consumer market, and how retailers can improve. 📄 Read-aloud
- Anchors in the Aisle: Reference Prices and "Was" Prices How shops use reference prices, bundles and comparisons to shape what feels like a good deal, and how to judge prices on their own terms. 📄 Read-aloud
- The Resale Economy: Second-Hand Goes Mainstream Why buying and selling used phones, clothes, cars and furniture has become big business, and what it means for prices, the environment and new-product sales. 📄 Read-aloud