Curriculum Digital Advertising in India
Digital Advertising in India
How online advertising works: the basics, how ads are bought, the Google-Meta duopoly, influencers and the creator economy, retail media, video and regional languages, measurement and fraud, privacy and data law, news publishers, small businesses, and a recap.
- Digital Advertising in India: The Basics Online advertising has become the largest advertising medium in India, funded by search, social media, video and commerce platforms. 📄 Read-aloud
- How Online Ads Are Bought: CPM, CPC and Auctions Advertisers pay per thousand views, per click or per action, and prices are set by real-time auctions. 📄 Read-aloud
- Google, Meta and the Platform Duopoly A few big platforms capture a huge share of digital ad spending, raising concerns about market power and competition. 📄 Read-aloud
- Influencer Marketing and Creator Economy Brands pay social media creators to promote products, creating a new industry and new rules around disclosure. 📄 Read-aloud
- Retail Media and Advertising on Shopping Platforms Amazon, Flipkart and quick commerce apps earn large revenue by selling ad space next to products, since shoppers are close to buying. 📄 Read-aloud
- Video, Regional Languages and Connected TV Video ads on YouTube, streaming and connected TVs reach growing audiences, and regional-language content is drawing more ad money. 📄 Read-aloud
- Digital Advertising in India: Checkpoint 1 Quick checkpoint - five questions on digital advertising in india. 5 questions
- Measurement, Fraud and Attribution Advertisers struggle to know which ads worked, and fake clicks and bots waste part of the spend. 📄 Read-aloud
- Privacy, Cookies and the Data Protection Law Rules on data and the phase-out of tracking technologies are changing how ads are targeted. 📄 Read-aloud
- Advertising and the News Business Print and television news lost ad revenue to digital platforms, forcing publishers to build subscriptions, events and other income. 📄 Read-aloud
- Small Businesses and Digital Ads Cheap, targeted ads let small businesses reach customers, but they must learn budgeting, testing and tracking. 📄 Read-aloud
- Digital Advertising: Recap A recap of how digital advertising works and where it is heading. 📄 Read-aloud