E-Commerce and Quick Commerce in India
Cash on Delivery, Trust and Payments
Many Indian shoppers were reluctant to pay online at first, so cash on delivery built trust, though digital payments now dominate more orders.
Payment habits shaped e-commerce.
Why COD
Buyers feared fraud and wanted to inspect goods before paying.
Costs
COD orders have higher return rates and handling costs.
Shift
UPI and cards have taken a rising share, especially in cities.
Trust builders
Easy returns, ratings and reliable delivery made online buying safer.
A COD refusal
A customer refuses a package at the door, and the seller pays return shipping.
Ignoring payment preferences
They affect costs and adoption.
Key takeaways
- COD built early trust.
- It is costly for sellers.
- UPI is rising.
- Easy returns build confidence.
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