The Economics of Eye Care
Lenskart and the Eyewear Market
How Lenskart, founded in 2010, grew from online eyewear to thousands of stores with in-house manufacturing, and how eyewear pricing works.
Lenskart transformed India’s eyewear market.
Founding
Founded in 2010 by Peyush Bansal as an online eyewear store.
Stores
Lenskart expanded to thousands of stores, combining online and offline.
Manufacturing
It built large factories, including in Gujarat and Rajasthan, making frames and lenses in-house.
Pricing
Vertical integration lets it sell glasses cheaply with fast delivery.
Eye tests
Free eye tests at stores bring customers.
Listing
Lenskart listed on the stock market in 2025.
Old market
Before, eyewear was sold by small opticians with high margins.
A student gets an eye test and picks up glasses from a Lenskart store the same day.
Vertical integration cut prices.
- Lenskart was founded in 2010.
- It grew to thousands of stores.
- In-house manufacturing cuts costs.
- It listed in 2025.
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