Curriculum India's Festival Economy
India's Festival Economy
How festivals drive spending, jobs and creativity: the festive season, Diwali sales and online shopping festivals, Durga Puja's creative economy, Ganesh idol makers, Sivakasi's firecrackers, Ramzan and Eid markets, harvest festivals, seasonal micro-businesses, festival tourism, bonuses and festive credit, pollution and waste.
- India's Festive Season Economy Why the festive season from around August to December is the biggest shopping period in India, how it affects businesses' annual sales, and why economists watch it. 📄 Read-aloud
- Diwali Sales and Online Shopping Festivals How e-commerce platforms turned festivals into giant online sales events like Big Billion Days and Great Indian Festival, and the economics of deep discounts. 📄 Read-aloud
- Durga Puja's Creative Economy How Kolkata's Durga Puja became a huge creative economy of pandals, idol makers and sponsors, how a 2019 study valued it, and its UNESCO recognition in 2021. 📄 Read-aloud
- Ganesh Chaturthi and Idol Makers How Ganesh Chaturthi supports idol makers, mandals and sponsors in Maharashtra and beyond, and the shift from plaster of Paris to eco-friendly idols. 📄 Read-aloud
- Sivakasi and the Firecracker Industry How Sivakasi in Tamil Nadu produces most of India's firecrackers, the seasonal and hazardous work involved, and how court restrictions on crackers affected the industry. 📄 Read-aloud
- Ramzan and Eid Markets How Ramzan nights and Eid bring bustling food markets, clothing sales and charity, from Hyderabad's haleem to Mumbai's Mohammed Ali Road. 📄 Read-aloud
- India's Festival Economy: Checkpoint 1 Quick checkpoint - five questions on the festive season, online sales, Durga Puja, Ganesh idols and Sivakasi. 5 questions
- Harvest Festivals: Onam, Pongal and Lohri How harvest festivals across India coincide with farm incomes, boosting rural spending on food, clothes and gifts, and how state bonuses and kits support celebrations. 📄 Read-aloud
- Kites, Sweets and Seasonal Micro-Businesses How festivals create short-lived business opportunities, from Uttarayan kite makers in Ahmedabad to rakhi sellers and sweet shops, and the economics of seasonal enterprises. 📄 Read-aloud
- Festival Tourism How festivals like the Pushkar camel fair, Hornbill Festival and Goa's Christmas and New Year attract tourists, and how states use festivals to promote tourism. 📄 Read-aloud
- Bonuses, Festive Credit and Offers How Diwali bonuses, festival advances and cheap festive loans fund holiday spending, and the risks of overspending with easy credit. 📄 Read-aloud
- Festivals, Pollution and Waste How festivals create air pollution from firecrackers, water pollution from idol immersion and waste from decorations, and approaches to greener celebrations. 📄 Read-aloud
- Festivals and the Economy: Recap How festivals shape India's economy through spending, jobs, creativity and culture, and a recap of the module. 📄 Read-aloud