Curriculum The Economics of Fitness and Wellness
The Economics of Fitness and Wellness
The money and behaviour behind staying healthy: the wellness economy, gyms and boutique studios, apps and wearables, yoga's global reach, supplements, athleisure, public fitness spaces, workplace wellness, marathons, commitment devices and mental wellness.
- The Wellness Economy How big the global wellness industry has become, what it includes, and why spending on health and self-care keeps growing. 📄 Read-aloud
- Gym Chains and Boutique Studios How big gym chains compete on low prices while boutique studios charge premiums for community and experience, and how Indian fitness chains grew. 📄 Read-aloud
- Fitness Apps and Wearables How smartwatches and fitness apps turned exercise into data, their subscription business models, and questions about privacy and effectiveness. 📄 Read-aloud
- Yoga: India's Global Wellness Export How yoga became a global industry worth billions, what India earns from it through tourism and teachers, and the debate over ownership of tradition. 📄 Read-aloud
- Supplements and Protein Powders Why the supplements market is booming, why regulation is weaker than for medicines, and how consumers can judge claims. 📄 Read-aloud
- Sports Shoes and the Athleisure Boom How sports shoes and workout clothing became everyday fashion, why brands like Nike and Adidas earn high margins, and how Indian brands are competing. 📄 Read-aloud
- The Economics of Fitness and Wellness: Checkpoint 1 Quick checkpoint - five questions on the wellness economy, gyms, wearables, yoga and supplements. 5 questions
- Parks, Paths and Public Fitness Why parks, footpaths, cycle lanes and open gyms are public goods that make exercise easier, and how cities like Gurugram and Bengaluru tried car-free streets and open-air gyms. 📄 Read-aloud
- Workplace Wellness Programmes Why employers offer wellness programmes, what evidence says about their benefits, and the difference between perks and real health improvements. 📄 Read-aloud
- Marathons and the Amateur Sports Economy How running events, cyclothons and amateur sports create a big economy of fees, gear, travel and sponsorship. 📄 Read-aloud
- Why We Skip the Gym: Commitment Devices How present bias makes people overestimate how often they'll exercise, and how commitment devices and incentives help people stick to plans. 📄 Read-aloud
- The Mental Wellness Economy How meditation apps, therapy platforms and mental health services are growing, and why the gap between need and treatment remains large. 📄 Read-aloud
- Fitness and Wellness: Recap How to be a smart consumer in the wellness economy, what policies support healthy lives, and a summary of the module. 📄 Read-aloud