FMCG in India
Food Safety and Labelling Rules
FSSAI sets standards for food, and rules on labels, additives and health claims shape what FMCG firms can sell.
Rules define what goes in the pack.
FSSAI
The Food Safety and Standards Authority of India sets standards and licenses food businesses.
Labels
Packs must show ingredients, nutrition facts, vegetarian marks and best-before dates.
Health claims
Claims like ‘no added sugar’ or ‘healthy’ are restricted.
Consumer role
Reading labels helps buyers, and complaints can be made to authorities.
Label reading
A shopper compares sugar per serving on two breakfast cereal boxes.
Taking claims on the front at face value
Check the ingredient list.
Key takeaways
- FSSAI regulates food.
- Labels must show key data.
- Health claims are restricted.
- Consumers can check labels.
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