Curriculum The Franchise Business
The Franchise Business
How franchising lets brands grow using other people's money and effort: what a franchise is, the franchisee's numbers, why brands franchise, incentive problems, McDonald's real estate model, franchising in India, master franchises, fees and royalties, failures, the law, education and healthcare franchises, and whether to buy one.
- What Is a Franchise? How franchising works as a partnership in which a local owner runs a business under a brand's name and system, and why it has become a major way businesses grow. 📄 Read-aloud
- The Franchisee's Numbers How to calculate whether a franchise outlet makes money, including upfront investment, running costs, royalties and payback period. 📄 Read-aloud
- Why Brands Franchise Instead of Owning Why companies choose franchising over opening their own outlets, including capital constraints, local knowledge and motivation, and when they prefer company-owned stores. 📄 Read-aloud
- Franchising and the Principal-Agent Problem How franchising solves some incentive problems between owners and managers, but creates others like free-riding on the brand's reputation. 📄 Read-aloud
- McDonald's: A Real Estate Business? How McDonald's earns much of its income from rent paid by franchisees on properties it controls, and why this model gives it stability. 📄 Read-aloud
- Franchising in India How franchising spread across Indian retail, food, education and services, with examples from Amul parlours to Lenskart and local brands. 📄 Read-aloud
- The Franchise Business: Checkpoint 1 Quick checkpoint - five questions on franchises, unit economics, why brands franchise, incentives and McDonald's. 5 questions
- Master Franchises: How Global Brands Enter India How global brands like Domino's, KFC and Burger King enter India through master franchisees such as Jubilant FoodWorks and Devyani International, and why. 📄 Read-aloud
- Fees, Royalties and Marketing Funds How franchisors charge franchisees through upfront fees, ongoing royalties and advertising contributions, and why royalties on sales create tensions. 📄 Read-aloud
- When Franchises Fail Why many franchise outlets close, how franchisors can over-expand, and warning signs for potential franchisees. 📄 Read-aloud
- Franchise Law and Disclosure How countries regulate franchising through disclosure laws, why India has no specific franchise law, and how contracts govern relationships. 📄 Read-aloud
- Franchising Education and Healthcare How preschools, coaching centres, clinics and diagnostic labs use franchising in India, and the special quality concerns when services affect children and health. 📄 Read-aloud
- Should You Buy a Franchise? How to weigh the pros and cons of buying a franchise versus starting your own business, and a recap of the module. 📄 Read-aloud