The Economics of Free
Free and Freemium: Recap
A recap of how free products make money.
This lesson reviews the module.
Idea
Free is a pricing strategy, not an absence of cost.
Models
Freemium, advertising, loss leaders and public funding.
Psychology
Zero price biases choices.
Advice
Know what you pay in data and attention.
A quick audit
List your favourite free apps and how each earns money.
Treating free as charity
Businesses have reasons.
Key takeaways
- Free has costs.
- Models vary.
- Psychology shapes choice.
- Be an informed user.
No recording for this one yet - EconReader can read it aloud for you.