India's Furniture Economy
Office and Institutional Furniture
How office furniture demand grows with IT parks and co-working spaces, and how schools, hospitals and governments buy furniture through tenders and GeM.
Offices and institutions buy lots of furniture.
Offices
- IT parks and GCCs need desks and chairs.
- Co-working spaces.
- Ergonomic chairs after work-from-home.
Institutions
Schools, hospitals and government offices buy through tenders and the GeM portal.
Players
Godrej Interio, Featherlite and others.
Plastic chairs
Nilkamal made cheap plastic chairs common across India.
Economics
B2B buyers care about durability and price.
The GeM order
A government school orders desks through GeM from a small manufacturer.
Thinking furniture is only bought by households
Offices and institutions are big buyers.
Key takeaways
- Offices and co-working spaces buy furniture.
- Institutions buy via tenders and GeM.
- Godrej Interio is a major player.
- Nilkamal popularised plastic chairs.
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