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The Economics of Gifts and Giving

Giving to Charity: Altruism and Incentives

People give to charity out of concern for others, warm glow and social pressure, and tax deductions encourage donations.

Gifts to strangers.

Motives

Empathy, moral values and the personal satisfaction of giving.

Incentives

Tax deductions under Section 80G and matching donations raise giving.

Effective giving

Choosing charities with proven impact can multiply benefits.

CSR

Indian companies above a size must spend 2 per cent of profits on corporate social responsibility.

A matched gift

An employer doubles staff donations to a charity.

Assuming all giving has equal impact

Effectiveness varies.

Key takeaways
  • Charity has mixed motives.
  • Tax deductions encourage giving.
  • Effectiveness varies.
  • CSR is mandatory for large firms.
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