The Economics of Gifts and Giving
Festival Season and the Retail Boom
Diwali, Eid, Christmas and other festivals drive a large share of annual retail sales, with e-commerce and brands running major promotions.
Gifting powers retail.
Peak
Festive months account for a large portion of annual sales for many categories, such as gold, electronics and apparel.
Online sales
E-commerce platforms hold big sale events.
Sweets and dry fruits
Traditional gift items see huge demand.
Corporate gifting
Firms give hampers and gifts to clients and staff.
A big sale
Shoppers wait for festival discounts before buying gifts.
Ignoring seasonality when planning a gifting business
Demand is highly concentrated.
Key takeaways
- Festivals drive retail.
- E-commerce runs big sales.
- Traditional gifts remain popular.
- Corporate gifting is significant.
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