India's Glass and Ceramics Clusters
Sanitaryware and Bathrooms
How India's sanitaryware industry grew with housing and Swachh Bharat toilet building, and the brands like Hindware, Cera and Jaquar that lead it.
Sanitaryware means toilets, basins and bathroom fittings.
Demand drivers
- Housing construction.
- Swachh Bharat Mission (2014) built crores of toilets.
- Upgrades to modern bathrooms.
Brands
- Hindware, Cera, Parryware and Jaquar (fittings).
- Global brands like Kohler and Roca.
Manufacturing
Much sanitaryware is made in Gujarat (Morbi and nearby) and elsewhere.
Premium
Urban buyers spend more on designer bathrooms.
The toilet upgrade
A village household builds its first toilet under Swachh Bharat using a ceramic pan from Gujarat.
Thinking bathrooms are a small market
Housing and toilet programmes made it big.
Key takeaways
- Sanitaryware grew with housing.
- Swachh Bharat built crores of toilets.
- Hindware, Cera and Jaquar lead.
- Premium bathrooms are growing.
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