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India's Handicraft Economy

GI Tags for Crafts

How geographical indication tags protect crafts like Kanchipuram silk, Pashmina and Channapatna toys, and whether GI tags actually raise artisans' incomes.

A geographical indication (GI) tag links a product to a place.

Law

India’s Geographical Indications of Goods Act, 1999 took effect in 2003.

First GI

Darjeeling tea was India’s first GI tag in 2004.

Craft examples

  • Kanchipuram silk sarees.
  • Kashmir Pashmina.
  • Channapatna toys.
  • Bhadohi carpets.

Benefits

  • Protects against fakes.
  • Builds brand value.

Limits

  • Many artisans don’t know about or use GI tags.
  • Enforcement against fakes is weak.

Economics

GI works best with marketing and quality control.

The fake saree

A buyer pays for a Kanchipuram silk saree but gets a power-loom copy; GI tags aim to stop this.

Thinking GI tags automatically raise incomes

They need marketing and enforcement.

Key takeaways
  • The GI Act took effect in 2003.
  • Darjeeling tea was the first GI in 2004.
  • GI protects crafts like Kanchipuram silk.
  • Enforcement is weak.
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