India's Handicraft Economy
Handicrafts: Recap
A recap of India's handicraft economy and how to raise artisans' incomes.
Crafts combine culture and livelihoods.
Module recap
- Millions of artisans make crafts.
- Bhadohi leads in carpets.
- Moradabad is the Brass City.
- Wood crafts face raw material limits.
- Folk art became a source of income.
- GI tags protect names.
- Middlemen take large margins.
- E-commerce opens markets.
- Exports go mainly to the US.
- ODOP promotes district products.
- PM Vishwakarma supports artisans.
Big picture
Raising artisan incomes needs market access, credit and design.
The artisan's future
A young weaver learns digital marketing to sell her family's crafts directly.
Thinking crafts will disappear
With market access, they can thrive.
Key takeaways
- Crafts support millions.
- Artisans earn little.
- Market access and credit help.
- Heritage has economic value.
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