OTT Originals and Direct-to-Streaming Films

How streaming platforms commission Indian series and films, why some films skip theatres, and how this changed opportunities for writers and actors.

Streaming platforms like Netflix, Amazon Prime Video, JioHotstar, ZEE5 and SonyLIV have become major buyers of Indian content.

Originals

Platforms commission original series and films, paying producers upfront. Successful Indian originals include crime dramas and thrillers that found global audiences.

Direct-to-streaming films

During the COVID-19 lockdowns in 2020, theatres closed, and many films released directly on streaming platforms. Some films still choose this route.

Why producers like it

Guaranteed payment upfront, removing box-office risk.
Faster release.

Why theatres dislike it

It reduces films available for theatres and competes for audiences.

Opportunities

Writers and new actors found work beyond traditional star-driven films.
Regional and niche stories found audiences.

Changing economics

After rapid growth, platforms became more cautious about spending, focusing on profitability and cheaper content.

The streaming deal

A small-budget thriller with no big stars sells directly to a streaming platform for a fixed fee. The producer makes a profit, and the film reaches viewers in many countries.

Thinking streaming has killed cinema

Theatres recovered after the pandemic, though streaming changed release models.

Key takeaways

Streaming platforms commission Indian originals.
Some films release directly on streaming.
Upfront payment removes box-office risk.
Platforms have become more cautious about spending.