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Curriculum Information, Uncertainty & Signals

Information, Uncertainty & Signals

What happens when buyers, sellers, employers and workers know different things - lemons, screening, search costs, risk and the hidden economics of information.

  1. Why Information Is an Economic Good How the knowledge people have - or lack - shapes prices, trades and decisions, and why economists came to treat information as central. 📄 Read-aloud
  2. The Market for Lemons George Akerlof's famous explanation of how hidden quality can drive good products out of a market, using used cars as the example. 📄 Read-aloud
  3. Screening: How the Uninformed Side Finds Out How insurers, lenders and employers design choices and tests that lead people to reveal hidden information about themselves. 📄 Read-aloud
  4. The Principal-Agent Problem What happens when one person acts on behalf of another whose interests differ, and how contracts, incentives and monitoring try to align them. 📄 Read-aloud
  5. Search Costs: Why the Same Thing Has Different Prices Why identical products often sell at different prices, how the cost of searching explains it, and what the internet changed. 📄 Read-aloud
  6. Certification, Labels and Ratings How third parties such as inspectors, standards bodies and rating agencies provide information buyers cannot easily get themselves, and when they fail. 📄 Read-aloud
  7. Information, Uncertainty & Signals: Checkpoint 1 Quick checkpoint - five questions on asymmetric information, lemons, screening, principal-agent problems and search costs. 5 questions
  8. Risk vs Uncertainty Frank Knight's distinction between risks that can be measured and uncertainty that cannot, and why it matters for insurance, business and policy. 📄 Read-aloud
  9. Expected Value and Risk Aversion How to calculate the average outcome of a gamble, why most people prefer a sure thing anyway, and how that explains insurance and diversification. 📄 Read-aloud
  10. How Prices Carry Information Friedrich Hayek's insight that market prices pass on knowledge spread across millions of people, and why this matters for how economies coordinate. 📄 Read-aloud
  11. What Markets Know: Prediction Markets How markets where people bet on future events can combine scattered information into forecasts, and where they fall short. 📄 Read-aloud
  12. Mandatory Disclosure: Does Fine Print Help? Why governments require businesses to disclose information, from nutrition labels to loan terms, and what evidence shows about when disclosure works. 📄 Read-aloud
  13. Is It Worth Finding Out? The Value of Information How to judge whether gathering more information is worth its cost, and why choosing not to know everything can be rational. 📄 Read-aloud
  14. Information Cascades How people rationally follow others' choices and ignore their own information, why this can make crowds wrong, and how cascades can suddenly reverse. 📄 Read-aloud
  15. When Expensive Means "Good": Price as a Signal of Quality Why people often judge quality by price when they can't assess it directly, what experiments with wine and pills found, and how sellers use this. 📄 Read-aloud

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