Curriculum The Economics of Loyalty Programmes
The Economics of Loyalty Programmes
How loyalty schemes work: what they are, the psychology of points and status, airline miles, credit card rewards, loyalty in India, data and privacy, price discrimination, points as liabilities, why programmes fail, being a smart customer, and a recap.
- What Loyalty Programmes Are Loyalty programmes reward repeat customers with points, discounts or perks, aiming to make them keep coming back. 📄 Read-aloud
- The Psychology of Points and Status Rewards, progress bars and tiers encourage more spending, using ideas like loss aversion and the goal-gradient effect. 📄 Read-aloud
- Airline Miles: A Currency of Their Own Frequent-flyer points have become an alternative currency, with airlines earning large sums by selling miles to banks and partners. 📄 Read-aloud
- Credit Card Rewards and Who Pays Cashback and points on cards are funded partly by fees charged to merchants and by interest from users who carry balances. 📄 Read-aloud
- Loyalty Programmes in India: From Kirana Credit to Apps India's programmes range from neighbourhood shops' informal credit to big app rewards, such as Tata Neu, Amazon Prime and airline schemes. 📄 Read-aloud
- Data, Personalisation and Privacy Loyalty programmes collect detailed purchase data, allowing personalised offers, but raising privacy concerns. 📄 Read-aloud
- The Economics of Loyalty Programmes: Checkpoint 1 Quick checkpoint - five questions on the economics of loyalty programmes. 5 questions
- Price Discrimination Through Loyalty Programmes let firms charge different prices to different customers, giving discounts to price-sensitive members while others pay more. 📄 Read-aloud
- Points as a Liability and Accounting Unredeemed points are a debt for the company, and firms must estimate how many will be redeemed, influencing profits. 📄 Read-aloud
- When Loyalty Programmes Fail Programmes fail when rewards are too small, too complicated or too hard to redeem, or when firms change terms without notice. 📄 Read-aloud
- Being a Smart Loyalty Customer Pick programmes you use, read the terms, avoid overspending for points and compare the real value of rewards. 📄 Read-aloud
- Loyalty Programmes: Recap A recap of how loyalty schemes work and what they cost. 📄 Read-aloud