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The Music Business

Patronage and Classical Music

How Indian classical music was historically supported by royal courts and later by sabhas, radio and concerts, and the "cost disease" that makes live performance expensive.

Indian classical music has long relied on patronage.

Royal courts

Before independence, kings and nawabs supported musicians, who were attached to courts in places like Gwalior, Rampur and Mysore.

After independence

  • Princely patronage ended.
  • All India Radio became a major employer and platform for classical musicians.
  • Sabhas in Chennai organise the famous December Music Season.
  • Corporate sponsors and government grants support festivals.

The cost disease

Economist William Baumol explained the cost disease: a string quartet needs the same number of musicians and time as centuries ago, so its productivity doesn’t rise. Yet wages must rise with the rest of the economy, making performances relatively costlier over time.

Implications

  • Live classical music needs subsidies, donations or sponsors.
  • Recordings and streaming reach larger audiences.

Chennai’s music season

The December season hosts hundreds of concerts, sustained by audiences, sabhas and sponsors.

The same concert

A classical recital today needs the same musicians and hours as one in 1900, but their wages have risen with the economy, so tickets alone struggle to cover costs.

Thinking art forms can always become more productive

Baumol's cost disease makes live performance relatively costlier.

Key takeaways
  • Royal courts historically patronised classical music.
  • All India Radio and sabhas became key supporters.
  • Baumol's cost disease makes live performance costlier.
  • Subsidies and sponsors sustain classical music.
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