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The Music Business

The Future of the Music Business

How streaming prices, fan platforms, AI and live events will shape the music industry, and a recap of the module.

The music business keeps evolving.

  • Superfan products: premium tiers, exclusive content and merchandise.
  • Streaming price rises to lift revenues.
  • Live events booming, including big concerts in India like Coldplay’s 2025 tour.
  • AI tools and rights battles.
  • Regional and independent music growth.

Challenges

  • Low per-stream payouts.
  • Unequal earnings.
  • Piracy and AI floods.

Module recap

  • Music earns from recordings, publishing, live shows and licensing.
  • Formats moved from vinyl to streaming, with a piracy collapse in between.
  • Cassettes transformed Indian music in the 1980s.
  • Royalties include performance, mechanical and sync fees.
  • IPRS and PPL collect royalties in India.
  • Independent artists thrive through platforms.
  • Catalogues became investment assets.
  • Reels and Shorts drive discovery.
  • Classical music faces Baumol’s cost disease.
  • AI raises new rights questions.
  • A few superstars earn most money.
The stadium show

An international band's stadium concert in Ahmedabad sells out within minutes, showing the growing value of live music in India.

Thinking streaming is the whole music business

Live events, licensing and fan products are growing sources.

Key takeaways
  • Superfan products and live events are growing.
  • Streaming prices are rising.
  • Payouts and inequality remain challenges.
  • AI and regional music reshape the industry.
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