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NBFCs and Gold Loans in India

Muthoot, Manappuram and the Kerala Connection

Two Kerala-based companies dominate gold-loan NBFCs, alongside banks that also lend against gold.

A few names lead the gold loan business.

Muthoot Finance

From Kerala, it is India’s largest gold loan NBFC, with thousands of branches.

Manappuram Finance

Based in Thrissur, it is another major player with a wide network.

Banks

Banks also offer gold loans, often at lower interest rates.

Why branches matter

Because customers hand over physical gold, trust and nearby branches are crucial.

A branch nearby

A customer prefers a branch on her street to a distant bank, even if the rate is a little higher.

Assuming banks always offer the cheapest gold loans

Convenience can outweigh rates.

Key takeaways
  • Muthoot and Manappuram lead.
  • Both are from Kerala.
  • Banks also lend against gold.
  • Branches build trust.
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