Online Gaming and Esports in India
How Free-to-Play Games Earn
Free-to-play games make money from advertising and small in-app purchases, with a few big spenders providing most revenue.
Free to download, paid to advance.
In-app purchases
Players buy cosmetic items, boosts or extra lives.
Ads
Players watch ads for rewards, and advertisers pay per view.
Big spenders
A small share of players often account for most spending.
Design
Levels and rewards are designed to keep players engaged.
A rewarded video
A player watches a short ad to get an extra life.
Believing free games are risk-free for children
In-app spending can add up.
Key takeaways
- Ads and purchases fund games.
- A few users spend a lot.
- Design encourages engagement.
- Spending needs supervision.
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