OTT and Streaming in India
Theatres Versus Streaming
Streaming changed release patterns, with shorter windows between theatrical release and OTT, and some films skipping cinemas entirely.
A rivalry and a partnership.
Windows
Films typically arrive on streaming a few weeks after release, negotiated with theatre chains.
Pandemic
During closures, several films went straight to OTT.
Rights sales
Streamers pay producers upfront for digital rights, reducing risk.
Balance
Big-screen event films still draw audiences, while smaller films find homes on streaming.
A digital premiere
A mid-budget film skips theatres and releases directly on a platform.
Assuming streaming killed cinemas
Big films still fill them.
Key takeaways
- Windows are shortening.
- Streamers pay for rights.
- Some films skip cinemas.
- Tent-pole films still need theatres.
No recording for this one yet - EconReader can read it aloud for you.