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OTT and Streaming in India

Piracy and Password Sharing

Illegal copies and password sharing eat into revenue, and platforms use crackdowns, cheaper plans and bundles to respond.

Leaks in the bucket.

Piracy

Films and shows appear illegally soon after release.

Sharing

Households and friends share logins, and platforms limit simultaneous screens.

Response

Site blocking orders, legal action and cheaper legal options.

Trade-off

Too much enforcement may drive users away.

A shared login

Four friends split the cost of one account.

Believing piracy is harmless

It reduces funding for future content.

Key takeaways
  • Piracy leaks revenue.
  • Password sharing is common.
  • Platforms respond with limits and cheaper plans.
  • Enforcement has trade-offs.
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