India's Paint Industry
Industrial and Automotive Paints
How industrial paints for cars, two-wheelers and appliances are sold to manufacturers, why Kansai Nerolac leads auto paints, and the importance of technology partnerships.
Industrial paints serve manufacturers.
Uses
- Cars and two-wheelers.
- Appliances.
- Protective coatings for bridges, pipelines and ships.
- Powder coatings.
Leaders
- Kansai Nerolac, owned by Japan’s Kansai Paint, leads auto paints.
- PPG, AkzoNobel and BASF also compete.
B2B
Sales go directly to manufacturers through long contracts.
Technology
Automakers need precise colours and durability; firms use Japanese and global technology.
Margins
Industrial paints usually have lower margins than decorative.
The car finish
A car rolling out of a factory in Gujarat gets its glossy finish from Kansai Nerolac's paint.
Thinking all paint is for walls
Industrial paints are a big segment.
Key takeaways
- Industrial paints serve manufacturers.
- Kansai Nerolac leads auto paints.
- Sales are B2B.
- Margins are lower.
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