Curriculum India's Fragrance Economy
India's Fragrance Economy
How scents shape businesses in India: Kannauj's attar tradition, agarbatti and incense, sandalwood and Mysore, jasmine and flower farming, deodorants and perfumes, the flavours and fragrances industry, dhoop and puja products, exports, and a recap.
- The Fragrance Economy An overview of India's fragrance industries, from traditional attars and incense to deodorants and industrial flavours, and why scents are a big business. 📄 Read-aloud
- Kannauj: India's Perfume Capital How Kannauj in Uttar Pradesh has made attar using traditional deg-bhapka distillation for centuries, including mitti attar that smells like rain, and its GI tag. 📄 Read-aloud
- The Agarbatti Industry How India's agarbatti (incense stick) industry employs lakhs of women rolling sticks at home, the Mysore and Bengaluru hub, and brands like Cycle Pure. 📄 Read-aloud
- Bamboo Sticks and Import Curbs How India relied on imported bamboo sticks from China and Vietnam for agarbatti, and how 2019-20 import restrictions and a National Bamboo Mission push aimed to revive local supply. 📄 Read-aloud
- Sandalwood and Mysore How Mysore sandalwood became famous for soap and oil, why state control and smuggling nearly wiped out sandalwood trees, and the 2022 reforms allowing private cultivation. 📄 Read-aloud
- Jasmine and Flower Farming How jasmine grown around Madurai and in Karnataka supplies garlands and perfume, the daily flower markets, and how prices swing with festivals and weddings. 📄 Read-aloud
- India's Fragrance Economy: Checkpoint 1 Quick checkpoint - five questions on fragrance, Kannauj, agarbatti, bamboo sticks and sandalwood. 5 questions
- Deodorants and Mass Perfumes How deodorant brands grew fast in India with advertising to young men, the rise of affordable perfumes, and the premiumisation of fragrance. 📄 Read-aloud
- The Flavours and Fragrances Industry How specialised firms create scents for soaps and detergents and flavours for food and drinks, global giants like Givaudan, and Indian players. 📄 Read-aloud
- Mint Oil From Uttar Pradesh How farmers in Uttar Pradesh made India the world's largest producer of menthol mint oil, used in toothpaste and medicines, and how prices swing. 📄 Read-aloud
- Dhoop, Puja Products and Brands How puja products like dhoop, camphor and havan samagri became a branded market, and how companies like ITC and Patanjali compete with small makers. 📄 Read-aloud
- Fragrance Exports How India exports incense, essential oils like mint and lemongrass, and attars, and how quality standards and branding could raise export values. 📄 Read-aloud
- Fragrance: Recap A recap of India's fragrance economy. 📄 Read-aloud