The Economics of Sleep
The Sleep Industry
Mattresses, pillows, apps, trackers, supplements and sleep clinics form a growing market.
Where sleep meets business.
Mattresses
Brands like Sleepwell, Kurl-on and newer online firms such as Wakefit compete on comfort and price.
Gadgets
Wearables and apps track sleep and sell advice.
Supplements
Melatonin and herbal products are popular, though evidence varies.
Marketing
Firms promise better sleep, so consumers should watch for exaggeration.
A mattress choice
A buyer compares foam, spring and memory options online before purchase.
Assuming an expensive product guarantees better sleep
Habits matter as much.
Key takeaways
- Mattress brands compete.
- Wearables track sleep.
- Supplement evidence is mixed.
- Claims can be exaggerated.
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