Everyday Business Case Studies
The Tiffin Service: Economies of Scale at Home
How home-based tiffin businesses grow from a few customers to many, using bulk buying and routine to cut costs, and the challenges of growth.
Tiffin services deliver home-cooked meals to students, workers and families, often started by homemakers.
Starting small
A woman cooks lunch for 5 customers, charging a monthly subscription. Costs include vegetables, grains, oil, gas, containers and delivery.
Economies of scale
As she grows to 30 customers:
- She buys ingredients in bulk at lower prices.
- Cooking larger batches uses gas and time more efficiently.
- Her cost per meal falls, raising her margin.
Subscriptions
Monthly subscriptions provide predictable income and help plan purchases, reducing waste.
Delivery
Delivery can be done by family members, hired delivery people or apps. Clustering customers in one area reduces delivery costs.
Challenges of growth
- Kitchen capacity: a home kitchen has limits.
- Hiring help adds costs.
- Food safety: larger operations need FSSAI registration and hygiene standards.
- Quality: keeping taste consistent.
- Competition from food delivery apps and cloud kitchens.
Key lesson
Small food businesses can benefit from economies of scale as they grow, but capacity limits and quality control eventually require investment.
A homemaker starts cooking for five students in her neighbourhood. After two years, she serves 60 customers, hires two helpers and rents a small commercial kitchen, registering with FSSAI.
Bulk buying and batch cooking reduce cost and effort per meal.
- Tiffin services often start small from home kitchens.
- Scale lowers the cost per meal through bulk buying and batch cooking.
- Subscriptions provide predictable income.
- Capacity, food safety and quality become challenges with growth.
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