The Sports Economy of India
The Fitness and Wellness Boom
Gyms, running events, yoga studios and fitness apps are growing as urban Indians pay for health and wellbeing.
Sport for everyone.
Growth
Gym chains and boutique studios expanded in cities.
Apps
Fitness apps and wearables track workouts.
Running
Marathons and running clubs attract participants and sponsors.
Challenges
High churn in memberships and pricing pressure.
A gym membership
Many people join in January and stop attending by March.
Assuming fitness businesses have stable revenue
Churn is high.
Key takeaways
- Fitness businesses are growing.
- Apps and wearables spread.
- Running events attract sponsors.
- Churn is a problem.
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