The Sports Economy of India
Building a Broader Sports Economy
Growing sport beyond cricket needs better governance, grassroots investment, private sponsorship and a strong league ecosystem.
What needs to happen.
Governance
Federations need transparent elections and financial management.
Grassroots
Schools and clubs are the base of the pyramid.
Sponsors
Corporate and CSR funds can support diverse sports.
Events
Hosting major events, such as the planned 2030 Commonwealth Games in Ahmedabad and a bid for the 2036 Olympics, can spur infrastructure.
A school league
A district runs a regular inter-school tournament that feeds talent to clubs.
Expecting a quick fix
Sports systems take years to build.
Key takeaways
- Better governance is needed.
- Grassroots feed talent.
- Sponsors can diversify.
- Big events spur infrastructure.
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