The Sports Economy of India
Franchise Leagues Beyond the IPL
Pro Kabaddi League, Indian Super League, Hockey India League and others adapted the franchise model, with varying success.
The IPL’s imitators.
Pro Kabaddi League
Launched in 2014, it brought a traditional sport to television and built stars.
ISL
The Indian Super League started football’s franchise model in 2014.
Hockey and others
Leagues in hockey, badminton, wrestling and volleyball followed.
Challenges
Many struggle with viewership, sponsors and losses.
A kabaddi star
A player becomes famous through a season on prime-time TV.
Assuming the IPL model works for every sport
Audience and economics differ.
Key takeaways
- Pro Kabaddi launched in 2014.
- ISL launched football franchises.
- Other leagues followed.
- Many lose money.
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