The Sports Economy of India
Sports as an Industry in India
Sport in India is dominated by cricket, but other leagues, Olympic sports and fitness are growing into a broader sports economy.
India’s sports industry includes leagues, broadcasting, sponsorship, merchandise, athlete earnings, infrastructure and fitness.
Cricket’s share
Cricket accounts for the large majority of sports viewership and sponsorship revenue.
Other sports
Football, kabaddi, badminton, hockey, wrestling, athletics and more have leagues and following.
Potential
A young population, rising incomes and digital media create scope for growth.
A crowded field
Brands spend most sponsorship money on cricket, leaving other sports with limited funds.
Assuming India's sports economy is only cricket
Other sports are growing.
Key takeaways
- Cricket dominates.
- Other leagues exist.
- Media and sponsorship fund sport.
- Growth potential is large.
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