The Subscription Economy
Subscriptions in India: Streaming, Music and Prime
India's subscription market grew with cheap data, low prices and bundles, with pricing designed for a price-sensitive population.
Indian pricing is different.
Streaming
Services like Disney+ Hotstar, Netflix, Amazon Prime and JioCinema compete on content and price.
Mobile plans
Cheaper mobile-only plans and bundles with telecom recharges expanded reach.
Ads
Ad-supported tiers are common because many users will not pay much.
Membership
Amazon Prime and other loyalty programmes bundle delivery, video and music.
A telecom bundle
A recharge plan includes a year of streaming.
Assuming Western pricing works in India
Local price points differ.
Key takeaways
- Streaming competes on price.
- Mobile-only plans widen reach.
- Ads support cheaper tiers.
- Bundles combine services.
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