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Thailand's Economy

Chinese EV Makers in Thailand

How Thailand, long dominated by Japanese carmakers, attracted Chinese EV firms like BYD with incentives, and the effects on its auto industry.

Thailand’s car industry was long dominated by Japanese brands like Toyota and Honda.

EV push

  • From 2022, Thailand offered subsidies and tax cuts for EVs, requiring makers to build local factories.
  • Chinese firms like BYD, Great Wall, Changan and GAC built plants.

Rapid growth

  • EV sales jumped, with Chinese brands gaining market share quickly.
  • BYD opened a large plant in Rayong in 2024.

Price war

Chinese makers cut prices sharply, hurting dealers and customers who bought earlier.

Japanese response

Some Japanese firms reduced Thai production, raising concerns about jobs in parts suppliers.

Goal

Thailand aims to be a regional EV hub, with 30 percent of car production electric by 2030.

Comparison with India

India also seeks EV investment, with incentives linked to local manufacturing.

The BYD showroom

A Bangkok buyer chooses a Chinese electric car over a Japanese petrol model because of lower running costs and subsidies.

Thinking Japanese carmakers will always dominate Thailand

Chinese EV makers rapidly gained share.

Key takeaways
  • Japanese brands long dominated Thai car production.
  • EV incentives from 2022 required local factories.
  • Chinese makers like BYD gained share rapidly.
  • Thailand aims for 30 percent EV production by 2030.
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