The Business of Toys and Games: Checkpoint 1

Quick checkpoint - five questions on the toy business, China, India's toy policy, Channapatna and LEGO.

Quick checkpoint - five questions on the toy business, China, India’s toy policy, Channapatna and LEGO.

Question 1 of 5 Why are toy sales seasonal?

A large share happens in the holiday season Toys are only made in summer Laws limit sales Toys expire

Christmas and Diwali drive big sales.

Question 2 of 5 Where is much of China's toy manufacturing clustered?

Guangdong province Tibet Inner Mongolia Xinjiang

Shantou and Dongguan host thousands of factories.

Question 3 of 5 What did India do in 2021 to toy imports?

Required BIS safety standards Removed all duties Banned toys Made toys free

A Quality Control Order took effect.

Question 4 of 5 What are Channapatna toys made of?

Lacquered wood Plastic Metal Glass

They use natural dyes and ivory wood.

Question 5 of 5 How did LEGO recover from near bankruptcy?

Refocusing on its core brick and cutting complexity Selling only clothes Opening more theme parks Stopping all licensing

Focus and licensing drove the turnaround.

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