India's Tyre Industry
Tyre Exports and BKT
How Indian tyre exports grew, led by Balkrishna Industries' off-highway tyres for tractors and mining, and how the US and Europe became key markets.
India’s tyre exports have grown.
Markets
Exports go to the US, Europe and over 100 countries.
BKT
Balkrishna Industries (BKT) specialises in off-highway tyres for tractors, mining and construction machines, selling mostly abroad.
Niche strategy
BKT focused on a niche with many sizes and lower volumes, where it competes on cost and range.
Other exporters
Apollo, CEAT and JK export car and truck tyres.
Opportunities
Global buyers seeking alternatives to Chinese tyres.
Risks
Tariffs in export markets.
A giant BKT tractor tyre made in Gujarat ends up on a farm in the US Midwest.
It exports widely.
- Tyre exports have grown.
- BKT leads off-highway tyres.
- Niche focus helped BKT.
- Tariffs are a risk.
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