Curriculum The Advertising Business in India
The Advertising Business in India
How advertising works as an industry: India's ad market, agencies, TV ratings and the TRP scam, cricket and IPL ads, why newspapers depend on ads, celebrity endorsements, billboards, surrogate ads, ASCI and misleading claims, measuring whether ads work and the future of advertising.
- India's Advertising Market How big India's advertising market is, how spending splits between digital, TV, print and outdoor, and why ad spending tracks the economy. 📄 Read-aloud
- How Ad Agencies Work What creative and media agencies do, how they earn money through fees and commissions, and how global holding companies dominate the industry. 📄 Read-aloud
- TV Ratings and How They're Measured How TV viewership is measured in India through BARC's meters, why ratings determine ad rates, and the limits of sample-based measurement. 📄 Read-aloud
- The TRP Scam How allegations in 2020 that some channels bribed meter households to inflate ratings exposed weaknesses in audience measurement, and what changed afterwards. 📄 Read-aloud
- Cricket, IPL and Advertising How cricket attracts India's highest ad rates, why IPL broadcast rights became so valuable, and how digital streaming changed cricket advertising. 📄 Read-aloud
- Why Newspapers Depend on Ads Why Indian newspapers sell for less than their printing cost, how advertising subsidises readers, and how digital shifts threaten this model. 📄 Read-aloud
- The Advertising Business in India: Checkpoint 1 Quick checkpoint - five questions on India's ad market, agencies, TV ratings, the TRP scam and cricket ads. 5 questions
- Celebrity Endorsements Why brands pay film stars and cricketers to endorse products, what research says about their effect, and the risks and rules for endorsers. 📄 Read-aloud
- Billboards and Outdoor Advertising How outdoor advertising on billboards, buses and metro stations works, why city governments earn from it, and concerns about safety and clutter. 📄 Read-aloud
- Surrogate Advertising How liquor and tobacco brands advertise banned products indirectly by promoting soda, music CDs or elaichi under the same brand name, and how rules try to stop it. 📄 Read-aloud
- ASCI and Misleading Ads How the Advertising Standards Council of India self-regulates ads, what happens to misleading claims, and how the Consumer Protection Act adds legal penalties. 📄 Read-aloud
- Does Advertising Work? How economists and marketers measure whether ads increase sales, why it's hard to prove, and what large experiments have found. 📄 Read-aloud
- The Future of Advertising How AI, retail media, privacy rules and changing viewing habits are reshaping advertising, and a recap of the module. 📄 Read-aloud