The Advertising Business in India: Checkpoint 1

Quick checkpoint - five questions on India's ad market, agencies, TV ratings, the TRP scam and cricket ads.

Quick checkpoint - five questions on India’s ad market, agencies, TV ratings, the TRP scam and cricket ads.

Question 1 of 5 Which medium now has the largest share of Indian ad spending?

Digital Radio Cinema Outdoor

Digital overtook TV in the mid-2020s.

Question 2 of 5 What do media agencies do?

Plan and buy ad space for clients Make films Print newspapers Regulate ads

They gain discounts by buying in bulk.

Question 3 of 5 How does BARC measure TV viewership?

Meters in a sample of homes Counting TV sales Asking channels Satellite photos

Over 50,000 households have meters.

Question 4 of 5 What was alleged in the 2020 TRP scam?

Channels paid meter households to inflate ratings Channels stopped broadcasting Ads were banned TVs were recalled

It illustrates Goodhart's law.

Question 5 of 5 Why are cricket ads so expensive?

Huge live audiences who don't skip ads Few people watch Government sets prices Ads are free

Live viewing gives mass reach.

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