AYUSH and Ayurveda: The Business of Traditional Medicine
Exports and Global Recognition
India exports herbal products and is seeking global acceptance for traditional medicine, including through a WHO centre in Gujarat.
AYUSH is also an export business.
What is exported
Herbal extracts, supplements, oils, and finished products go to countries such as the US, Europe and the Middle East.
Standards abroad
Other countries treat herbal products as food supplements rather than medicines, with strict rules on claims and safety.
WHO centre
The World Health Organization set up a Global Centre for Traditional Medicine in Jamnagar, Gujarat, in 2022.
Trade issues
Rejections for contamination or wrong labelling can hurt exporters’ reputations.
A shipment of herbal powder is turned back at a port for exceeding limits on residues.
Export markets impose their own strict standards.
- Herbal exports go to many regions.
- Foreign rules differ.
- The WHO centre is in Jamnagar.
- Compliance protects reputation.
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