AYUSH and Ayurveda: The Business of Traditional Medicine
Homoeopathy and Unani in India
Homoeopathy and Unani are widely used, with different origins, practitioners and debates about evidence.
Two important systems within AYUSH have their own stories.
Homoeopathy
Developed in Germany, homoeopathy is very popular in India, with many clinics and a large number of registered practitioners. Scientific reviews have generally not found evidence beyond placebo, so the debate is ongoing.
Unani
Unani draws on Greek and Arabic medical traditions and developed in India through history, with its own colleges and research council.
Affordability
Both are often cheaper than modern treatment, which supports their use among lower-income families.
Policy
Governments support them through institutions, and critics call for stronger evidence standards.
A family with limited income chooses a low-cost clinic for a minor ailment.
Evidence differs across systems and conditions.
- Homoeopathy is widely used in India.
- Unani has Greek-Arabic roots.
- Affordability drives use.
- Evidence debates continue.
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