AYUSH and Ayurveda: The Business of Traditional Medicine
Regulation and Licensing
AYUSH drugs are regulated under India's drug laws, with separate rules for manufacturing, licensing and advertising.
Rules decide what can be made, sold and claimed.
Licences
Manufacturers of AYUSH medicines need state licences and must follow good manufacturing practice.
Advertising
Rules prohibit misleading claims, such as promises to cure specific serious diseases.
Enforcement
State regulators inspect units, but capacity varies.
Consumer protection
Complaints about false claims can go to advertising and consumer bodies.
A misleading ad
An advertisement claiming a herbal syrup cures a major illness may be challenged by regulators.
Assuming AYUSH products are unregulated
They have their own regulatory framework.
Key takeaways
- AYUSH drugs need licences.
- Advertising claims are restricted.
- Enforcement capacity varies.
- Consumers can complain.
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