AYUSH and Ayurveda: The Business of Traditional Medicine: Checkpoint 1

Quick checkpoint - five questions on ayush and ayurveda: the business of traditional medicine.

Question 1 of 5 What does the 'A' in AYUSH stand for?

Ayurveda Allopathy Acupuncture Aromatherapy

AYUSH: Ayurveda, Yoga and Naturopathy, Unani, Siddha, Sowa-Rigpa and Homoeopathy.

Question 2 of 5 Which state is known for Ayurvedic wellness tourism?

Bihar Assam Kerala Punjab

It offers panchakarma centres.

Question 3 of 5 What is contract farming in medicinal plants?

Forests are cut Herbs are imported Farmers grow herbs for a buyer at pre-agreed terms Farmers pay a tax

It stabilises farmer income.

Question 4 of 5 Where did the WHO set up a Global Centre for Traditional Medicine?

Chennai Jamnagar Kolkata Lucknow

It was set up in 2022 in Gujarat.

Question 5 of 5 Why is standardisation important for herbal products?

It removes the need for evidence Strength varies with soil, season and processing It lowers taxes It bans exports

Tests ensure consistency and safety.

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