The Economics of Beauty: Checkpoint 1

Quick checkpoint - five questions on the beauty industry, Nykaa, fairness creams, herbal brands and K-beauty.

Question 1 of 5 Why do beauty products have high margins?

Branding, packaging and marketing make up much of the price Ingredients are very costly Taxes are zero They are made by hand only

Ingredient costs are often a small share of price.

Question 2 of 5 Who founded Nykaa?

Falguni Nayar Rihanna Baba Ramdev Kylie Jenner

She founded it in 2012.

Question 3 of 5 What was Fair & Lovely renamed to in 2020?

Glow & Lovely Pure & Lovely Bright & Lovely Fair & Handsome

It dropped "fair" amid criticism of colourism.

Question 4 of 5 Why does "natural" sell well in India?

Trust in traditional remedies and concern about chemicals It is always cheaper It is required by law It lasts forever

Cultural trust and chemical worries drive demand.

Question 5 of 5 What helped K-beauty succeed globally?

Innovation, speed and the Korean Wave High prices only No marketing Government bans

K-pop and K-dramas boosted demand.

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