Digital Advertising in India
Influencer Marketing and Creator Economy
Brands pay social media creators to promote products, creating a new industry and new rules around disclosure.
Personalities as ad channels.
Scale
India has lakhs of creators earning from brand deals, ads and subscriptions.
Tiers
From mega-influencers to nano-creators with small but loyal audiences.
Rules
The Advertising Standards Council of India and consumer authorities require clear disclosure of paid promotions.
Risks
Fake followers, misleading claims and inconsistent income.
A sponsored post
A creator's video ends with a labelled partnership for a skincare brand.
Believing all followers are real
Fake followers inflate numbers.
Key takeaways
- Brands pay creators.
- Creators range from mega to nano.
- Disclosure is required.
- Fake followers are a risk.
No recording for this one yet - EconReader can read it aloud for you.