Digital Advertising in India
Digital Advertising: Recap
A recap of how digital advertising works and where it is heading.
This lesson reviews the module.
Mechanics
Auctions, CPM and CPC price ads.
Players
Platforms, creators and retailers.
Issues
Fraud, market power and privacy.
Future
Regional video, connected TV and retail media will grow.
Being a critical viewer
Ask why you're seeing an ad and who paid.
Treating ads as separate from the platforms' business
They are the business.
Key takeaways
- Ads fund much of the internet.
- Platforms dominate.
- Privacy rules change targeting.
- Retail media is rising.
No recording for this one yet - EconReader can read it aloud for you.