Digital Advertising in India
Video, Regional Languages and Connected TV
Video ads on YouTube, streaming and connected TVs reach growing audiences, and regional-language content is drawing more ad money.
Advertisers follow eyeballs.
Video
Video occupies a large share of online time.
Regional
Ads in local languages reach users beyond big cities.
CTV
Ads on internet-connected TVs blend digital targeting with big screens.
Short video
Short-form clips shape brand campaigns.
A vernacular ad
A detergent brand runs ads in Tamil, Telugu and Bengali for local markets.
Assuming English ads reach everyone
Language matters.
Key takeaways
- Video draws big ad money.
- Regional ads grow.
- Connected TV is emerging.
- Short video shapes campaigns.
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