Digital Advertising in India
Digital Advertising in India: The Basics
Online advertising has become the largest advertising medium in India, funded by search, social media, video and commerce platforms.
Digital advertising means paying to show messages to people online: on search results, social feeds, videos, apps and online shops.
Why it grew
More people online, cheap data and precise targeting.
Share
Digital now takes the largest share of India’s advertising spend, ahead of television.
Players
Google, Meta, Amazon, Flipkart, YouTube and local platforms.
A local shop's ad
A bakery pays to show its ad to people within three kilometres.
Assuming digital ads replaced all other advertising
TV and print still matter.
Key takeaways
- Digital ads are online promotions.
- Digital is India's biggest medium.
- Targeting is precise.
- Big platforms dominate.
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